![]() ![]() It’s a holistic view of most aspects of your business that make up your brand – from van signage to direct mail to handwritten notes in orders.Ĭan you give us some examples of your favourite mum brands and what it is they get so right? How you talk to people, customer service, tone of voice, social media posts are all you (and your team) representing the brand. ![]() The logo and colours are just the tip of the iceberg of your brand. Choose your colours wisely, you have to like them because you will be using them. There is a reason car manufacturers like to use blue and fast food chains like the colour red. Does it still work? Thin letters will struggle for legibility and bulky letters will look overwhelming when really small.Ĭolours are super important. Think about how it will present in smaller formats and in monotone (black and white). A logo should evoke emotion in a good way, not present a visual attack on the eyes! Simplicity, clarity and style is a really good place to start. Fiddly bits of type jumbled together is not the best foundations for a brand. When I see some ‘logos’ it makes me cry a bit on the inside. The secondary (but no less important) use of a logo is to appeal to your ‘people’ and to spark an emotion about your brand. ![]() A bit dry in its explanation but still a vital part of your business. The primary use of a logo is for your customers to visually recognise your business in the wild. A strong vision with strong brand foundations will make your brand stand out for the right reasons What makes up a good brand? Can you give us some pointers? Part of being clear about your brand is to deconstruct it a little in order to put it back to together. Don’t go for a purple colour if it reminds you of the night terrors you had as a kid at your Aunty Phyllis’ house in 1985. How important is it for Mum businesses to start with a clear brand identity?Ī strong visual identity is a representation of YOU, what you stand for and who you want to attract. To REALLY understand your brand, you have to know all aspects of what that means – your reason for being and who your people are, then we can talk about colours, fonts, tone of voice and impact of all of those elements put together until the cows come home! The combination of icons, images and clever words makes up so many stupidly great brands. But I’ve always had a strong connection with words and images, and that is where my love of branding comes from. I love letters and words, simple as that! I’m a visual thinker, so I took Fine Art after my A-levels but the love of letters never left me so that got me into graphics after that. Even before I properly knew what it even meant! It started with a calligraphy set that I received at about 10. I decided at 12 that I was going to be a graphic designer. I am a great believer that no mum or dad should have to do everything themselves, we can’t possibly know it all, and we need all the support we can get, there is a wealth of information out there to help us upgrade our parenting experience, to make our lives easier and this website is a hub for just that! We love that you have created a bespoke business offering agency standard services that allow you to spend more time with your children.Ĭan you tell us a bit about your love for design and branding? Ruth is the talented designer behind the No Mum Is An Island Inspirational Art Collection. Creatives have always been my favorite people and when I joined an online mum group and spotted graphic designer and brand strategist Ruth Perrin I was instantly besotted, this one-woman show is offering brand advice and designs as powerful as any top agency and I dreamed of working together. Work Hard And Be Nice To People by Anthony Burrell is the first piece you will spot. ![]() If you walked into my house you would see Art is really special to me. I have always had a deep love for art especially, graphic design and typography. ![]()
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